Over the past few years, I’ve begun to prefer learning about current affairs from books rather than newspapers. I think this idea originally came from reading Nassim Nicholas Taleb; but it’s more useful than ever. The news media currently optimises for short-term attention-grabbing rather than explaining the narratives underlying our world. Books are now better for understanding.
Rather than following the day-to-day gossip about Elon Musk, I read Character Limit: How Elon Musk Destroyed Twitter by Kate Conger and Ryan Mac. It’s very much an anti-Musk book, telling the story of Musk’s ill-fated Twitter purchase.
Musk is a fascinating person – both as the richest man in the world, and for the Tony Stark super-genius persona he cultivated. There’s a certain amount of cognitive dissonance in seeing this supposed genius doing baffling and incompetent things. We are told that the super-rich have earned their rewards through reaching the top of meritocratic capitalism – but how does that explain Musk’s peculiar mix of genius and stupidity?
There’s one view of Musk as someone with lofty, amazing goals: “Elon just wants to do what benefits humanity.” And pushing the uptake of electric cars can only be a good thing; as can bringing internet to remote communities. But set against this are the moments of blundering fuckwittery. Musk’s involvement in the Thai cave drama was ridiculous, offering assistance that would not work – “Never mind that Musk’s submarine had not arrived in Thailand until the rescue was well underway, and eight of the twelve boys had already been freed.” There were his vocal claims in March 2020 that “the coronavirus panic is dumb,” and that the USA would have “close to zero new cases” by May. The book is filled with examples of idiocy.
The restrooms became a particular problem, as Musk’s piling of people onto fewer floors caused the toilets to constantly be in use. In New York, the stench of the bathrooms overwhelmed some parts of the office, while some employees complained about cockroaches flitting in and out of drains.
“That is why I bought Twitter,” he once wrote. “I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing failure in pursuing this goal, despite our best efforts, is a very real possibility.”
How did this idealist end up as someone who thought it would be funny to make a Nazi-style salute from a public platform? Who rowed with prominent Jewish groups? Character Limit suggests that the pandemic was what changed Musk.
This was an interesting book, and one that paints a shocking picture of Musk. Various scenes in Character Limit feature Musk’s biographer Walter Isaacson, and I now want to read his book to see what positive case can be made. I’d love to know how the world’s richest man can be somebody so petty and vain that he cheats at video games.
PS – One of the highlights of the book is when Musk is turned away from Berlin nightclub the Berghain, after being forced to queue with other visitors. Some things money cannot buy.
I listened to a great podcast about that nightclub (at least, I presume it’s the same nightclub) – https://pjvogt.substack.com/p/why-didnt-chris-and-dan-get-into
In fact… it wasn’t you that recommended it to me, was it?
I might have recommended it. Definitely listened to it and loved it. Amazing how the Berghain has built its reputation solely on massive queues – nobody ever talks about the music…
Although, actually, Amy Liptrot’s second book had some great writing about the club.