Creative Writing is a pyramid scheme

(In 2009 I wrote some posts for literaturenetwork.org. The site in question is no longer available so I'm posting the pieces I have copies of to my weblog)

Creative Writing is a big business. A few years ago the BBC claimed there were more than 600 full time creative writing degree courses at British universities. These included options such as Accountancy with Creative Writing (currently available at the University of Derby).  Hundreds of less-formal courses are available, as well as shorter seminars and residential breaks. Requiring little more than desk space and a tutor, such courses are easy to put on and profitable.

These courses need to distinguish themselves in a crowded market and one way they do this is to offer access to agents. The courses are underwritten with the promise, not that you will be trained to be a better writer, but that you will gain access to the literary world, and through that achieve the dream: giving up the day job to become a writer. Inevitably, as Hanif Kureshi pointed out at a recent appearance, false expectations are created. Few courses mention how far the reality of writing is from the dream:

  • In 2001 the Society of Authors claimed that three-quarters of writers made less than £20,000 a year.
  • A 2006 Independent article asserts that “the average author earns less than £7,000 a year.Anthony Beevor describes one writer whose books were so heavily discounted that he sold 40,000 copies yet, financially, “he would be better off working the till in Sainsbury’s”.
  • In 2007 the Independent reported statistics from the Authors’ Licensing and Collecting Society that “£907.5m is earned by the 55,000 authors in Britain every year but 50 per cent of the cash goes to 10 per cent of the authors, meaning that the 5,500 bestselling writers share at least £453.75m of it, giving them an average annual income of £82,500 while the other 49,500 authors share the rest, typically earning £4,000
  • The same article includes a heartbreaking case study of a writer with a significant audience who is suffering financially. She concludes: “the best advice if you want to eat is: ‘Do something else.’"
  • Even those stories of huge advances can’t be trusted. The rumoured £1,000,000 advance given to Magnus Mills was, in reality, closer to £10,000.

Making a living from creative writing is difficult. As Lydia Towsey pointed out in a recent Literature Network post, a working poet’ now means to diversify… workshops, producing, directing, mentoring and other types of writing are all vital for the buying of bread.

So what about those creative writing courses that promise a route to literary success? Participants expecting to make a living from creative writing are most likely to achieve this by teaching. From this angle the creative writing industry looks like a pyramid scheme. At its worst I’ve seen people whose only credit was an MA from a good course going on to teach their own informal courses. Considering the economics involved, one wonders whether courses would be better off spending less time teaching structure and form and more on teaching how to promote and facilitate a creative writing course.

Of course I’m teasing – mostly. I’ve attended some courses myself and had a great time, making some wonderful (and some lousy) friendships. The creative writing courses have led me to performing my work in public and have undoubtedly enriched my life.

There’s a serious point here though, and that is that creative writing courses need to focus on the benefits they can guarantee to give students – ‘life skills’, for want of a better term. Through creative writing courses I’ve come to read my work in public, making me more confident in my day job and social life. An awareness of writing allows me to produce all sort of copy, and edit other people’s work. Furthermore, studying any subject in a serious manner hones a range of useful skills.

Like a lot of people who’ve taken creative writing courses I’ve written my own novel and I certainly want to see that published. But if it isn’t, and I’m still doing my day job in ten years time, I won’t feel like I’ve wasted my time with ‘creative writing’. What concerns me is that too many people start courses with the expectation of certain results, and leave with those notions intact, always disappointed with their lot.

Supported by Writing East Midlands

(It's interesting to look back on this article. Since this was published, I set up the Brighton Creative Writing Sessions with Ellen de Vries, experimenting with creative writing workshops that were self-contained and entertaining, focussing on writing rather than publication. I was always uneasy that we charged for these (although we intentionally made no profit after expenses). My main involvement with 'creative writing' nowadays is through Not for the Faint-Hearted, which is a good example of the sort of thing I was arguing for here).

Not for the Faint-Hearted 2012

After a long break, Not for the Faint-Hearted recently resumed its regular monthly slot. Last week was the second 2012 session and about 18 people came along.

The Not for the Faint-Hearted (NFTFH) sessions are based around a series of visual 'creative writing' prompts projected on a screen. Everyone writes for three minutes in response - a story, poem, dialogue, limerick, or simply a description of what they see. Then everyone takes a turn to read something or all of what they've written. There is only one rule: you are not allowed to apologise for what you read. While some people recoil in horror at the idea of NFTFH, everyone who comes seems to enjoy it.

I started the group in October 2009 with Ellen de Vries. NFTFH was originally intended as an experiment in creativity. We wanted to see what happened when people took risks and presented unfinished work. We were surprised by how good the work we heard was.

For some reason, the stories people wrote in three minutes were better than many of the pieces I've heard at open mike nights. Three minutes gives people just enough time to come up with an idea and produce something simple around it. We don't do rounds longer than three minutes because the work that results is less interesting.  

The attendees all seem to enjoy themselves and have a variety of reasons for coming. The thing that keeps me running the sessions is that I love the stories produced. In last week's session I heard almost 150 pieces. Some of them made everyone laugh out loud; all contained some interesting element. And when a story doesn't work, there's another one along moments later.

I don't know what to do with all the stories I've written at the sessions – possibly a couple of hundred.  Some are too closely tied to the image to be interesting, but one has found a home on Myriad's Quick Fictions app. I might post some here, or bundle the best ones into a Kindle file, but that isn't likely to happen any time soon.

One of the most important things about Not for the Faint-Hearted is the Skiff. Without their support, it wouldn't be possible to run the night and I'm very grateful to them for that.  

The New Aesthetic and (Uncreative) Writing

I’ve been seeing references to the ‘New Aesthetic’ for a while but never really understood the term. A rainy Bank Holiday Monday seemed a good time to try and understand what this is all about.

Following a recent panel discussion at South-by-Southwest, Bruce Sterling wrote An Essay on the New Aesthetic. Much of this feels as if Sterling is declaring that he, for one, welcomes our New Aesthetic overlords. There’s a slightly bullying tone to the article, an us-and-them separation which occurred in several pieces I've read about the New Aesthetic.

It is 5 paragraphs before Sterling attempts a definition: “The New Aesthetic is image-processing for British media designers”, apparently. Sterling sees this as an art movement, referring to Cubism, Impressionism, Constructivism and Futurism. "This is one of those moments when the art world sidles over toward a visual technology and tries to get all metaphysical. This is the attempted imposition on the public of a new way of perceiving reality," one that "concerns itself with 'an eruption of the digital into the physical'"

Sterling’s essay left me bemused. He seems more interested in the New Aesthetic as a movement than a category, which seems to be a common trope. But I didn’t want to dismiss this (after all, it took me weeks to decide that deconstruction wasn’t just clever pedantry). New things often take time to grasp. But it’s hard to find a clear description of the New Aesthetic – it is too new or else judged to be too insignificant for a wikipedia page. 

The New Aesthetic is often defined by its strong visual element, as demonstrated on the Official Tumblr Feed. This visual style is summarised by Damien G Walter as "glitches and corruption artefacts in digital objects, render ghosts, satellite views, retro 80′s graphics" (the New Aethetic's love of 'retro 80's graphics' has prompted an interesting response by Dan Catt).

There is no recording availble online from the SXSW panel, although there are some good summaries. James Bridle, the panel's chair, writes: "One of the core themes of the New Aesthetic has been our collaboration with technology, whether that’s bots, digital cameras or satellites (and whether that collaboration is conscious or unconscious), and a useful visual shorthand for that collaboration has been glitchy and pixelated imagery, a way of seeing that seems to reveal a blurring between “the real” and “the digital”, the physical and the virtual, the human and the machine". Bridle's related talk at the Lift Conference, We Fell in Love in a Coded Space is well worth the 20 minutes it takes to watch.

But the article that really persuaded me about the New Aesthetic was one by Russell Davies, another of the SXSW panellists: SXSW, the new aesthetic and writing. Starting from a simple typo on a printed notice, Davies goes on to say that "lots of what's great about reading and writing is the direct connection between reader and author, but what's exciting me at the moment is the idea that there's a third party in there too – machines, software, bots".

And it’s in the world of writing where this makes most sense to me. Writing is always mediated by some sort of technology, and different technologies have different effects. The poet Kenneth Goldsmith stated that, with the Internet, writing had met its photography, that the effect of being able to publish, distribute and generate text on such a scale would have as significant an effect on writing as photography did on painting. 

Goldsmith responded to these issues, among others, in his book Uncreative Writing. One can see many other bizarre and fasinating examples of what modern technology does to writing. The company Narrative Science are working on software to automatically write news stories. Realtime website analysis is leading to media companies such as Gawker and the Mail Online optimising their stories to most efficiently produce advertising revenue, with fascinating effects on their style and content. There are content farms automatically producing ebooks and selling them on amazon. Recently Google Ngram was used to spot anachronistic language in Downton Abbey (what happens when word-processors add real-time detection of such things?). And then there is robo-poetics, poetry written by software to be read by software. Writing is becoming stranger than ever.

I don't know if all of the examples above fit within the New Aesthetic (is there an inspection council? A grading system of some type?). The issues questioned by the New Aesthetic are obviously not new, but it's good that those things have a name, and thus a means to collect and analyse them.

UPDATE: I've written a brief follow-up

Spacedog fan fiction

Spacedog are one of my favourite bands. They seem as if they'd be easy to describe, but obvious words like ambient, haunting, or ethereal don't do them justice. There's a lot of humour in their live shows, robotics and a weird touch of folk music. And there's also Hugo.

Back in May I saw Spacedog's Televisor show at the Brighton Fringe (video here). In the interval I scribbled a short story inspired by one of their songs, Laika. I tidied it up a week or two later and gave Sarah a copy. She's now put it on her website and you can read it there.

Sarah's site also includes a great pair of essays on Twitter, one against and one (guardedly) in favour. They give an interesting account of what twitter is and isn't, as well as describing one person learning how they prefer to use the medium.

Clown stories volume one

Last night, Mr. Parkinson came round to visit:

IMAG1689
We drank beer, ate curry and worked on the layout for Clown Stories Volume 1. There's still a little more work to do, but I'm hoping to finish that later this month. A few last minute bits of proofing, and a general polishing of the design and it will be ready:

Clown-stories
 
The cover is by the illustrator Kate Shields. The book contains three stories by Chris and the rest are mine. They're not the worst of my clown stories – only two people have read those, and I'm not really in touch with them any more. They're not the worst of my clown stories, but some of them are not very nice. 

What can we learn from Hitler and Hume?

In his talk on Algorithmic Art, Tom discussed the sales on his Hitler and Hume project. Tom used Mein Kampf as an input to music generation software and has put it for sale on Amazon and iTunes. Tom openly admits that ambient marimba and woodblock music is not a great musical innovation. However, he surprised me when he announced, "I'm selling nearly £25 a month of this rubbish at the moment. Vast majority EU, then the US. Grossed about £250… I have friends with actual musical talent who've sold less."

The interesting question here is: what are people buying when they buy a record from HItler and Hume?

Tom's discussion of his project made me think of some interesting posts I've read lately:

Which is not to compare Hitler and Hume to scammy ebook publications. But, what's interesting is that 

  1. Amazon is such a low-friction way of selling content
  2. People who want to buy the Hitler and Hume EP are finding it (even if there are only a small number of potential fans out there)

I think this is, potentially, incredibly exciting.

Not for the Faint Hearted and the third thought

Last night was the ninth Not for the Faint Hearted session that Ellen and I have run. I still feel the same excitement about the event that I felt for the first. We're also still bringing in new people along with our regulars. That mix of friends and newcomers is one of the things that keeps it fresh.

The prompt images that we used last night were:

This time we used several black and white archive images. Weirdly I found those more difficult to write about than modern photos.

My favourite thing about these sessions is hearing the different responses people have had to the same images. For me, one of the challenges is finding a good idea in the time available while still having time to write it.

I know now that I can write and edit a basic story in about 90 seconds – although I prefer to have longer. This gives me time to sift through ideas, abandoning the first few until I encounter one that surprises me. This reminds me of some advice that the journalist Caitlin Moran was given by Alan Coren:

"The first idea that occurs to you, will have occurred to everyone. The second idea that occurs to you, will have already also occurred to the clever people. But your third idea – only you will have had that one."

Writing and the Tarot Workshop

Tarot-and-creative-writing

On Saturday we had the latest of the Brighton Creative Writing Sessions workshops, on Writing and the Tarot. Ellen and I were very excited as we had a guest tutor for the event, poet and tarot-reader Naomi Foyle.

The tarot has an interesting history as a tool for writers. Italo Calvino described it as a "machine for telling stories", and used it as the basis for his book The Castle of Cross Destinies. (Apparently there was supposed to be a third part of this book, called the Motel of Crossed Destinies, which was never written).

The workshop explored the Major Arcana and Fool's Journey. We played with relating the archetypal symbols on the cards with stories. For me it was most interesting to see how different people interpreted the cards, and the way these symbols could be used, something I want to continue exploring. I was also fascinated to learn that Ted Hughes collection, the Birthday Letters can be analysed in terms of the Major Arcana – more information here

I had a fascinating day – thank you to Naomi for running the workshop, and to Jake for providing the space. Ellen and I are now planning 2011's workshops. We have a Top Secret session planned for January, and Writing Brighton in February. Details to follow!

Some links on writing that have excited me recently

  • James Bridle on Chetan Bhagat. I read all of Bhagat's novels on my holiday. They were a more interesting glimpse into India than many of the books I read written by non-Indian journalists. Bhagat is one of the most widely read authors in the world.
  • Russell Davies has posted some of his favourite quotes from the new Coupland novel. The comment he makes introducing them is interesting: "I'm sure I'll read more of Mr Coupland's books but I'd almost rather read his lists or his notes. It seems like he's the perfect novelist to write the something-that's-not-a-novel that must be just around the corner." Having recently read Reality Hunger, I'm starting to see signs of this something-that's-not-a-novel all over the place.
  • Another James Bridle article Birth Pangs of a New Literature: " Authors will keep on writing. They won’t get paid much, but hey, they never did. In fact, there’s a chance they’ll get paid more, if they’re smart, but probably not.
  • John Scalzi's Open Letter to MFA Writing Programs (and their students), prompted by the James Frey controversy. Some good points here, but one thing fills me with horror: some Americans are going into six figures of debt for a creative writing program? That sounds insane. More here.
  • An awesome post from Everett True. The comments are worth a read too. "You don’t have to work for them. You don’t have to write for them."
  • Fantastic interview with Mark Z. Danielewski, author of House of Leaves: "20 pages of architectural names. Ed Kastenmeier recalls this as MZD’s way of telling/showing Ed that the names weren’t meant to be read, that you were not expected to absorb every syllable in this book. Which is why when he was asked to cut them down, he sent back a revision with double the amount of names in it. Ed then understood that some of the passages in House of Leaves were not meant to be studied, at best, a misdirection at worst."
  • Via Tom: Six Word Story, which seems to be an online game similar to the Not for the Faint-Hearted workshops Ellen and I run.
  • Yet another link from James Bridle, who argues that publishers are losing millions to book guilt: "When someone with a bad case fails to finish a book, they don’t start a new one; they go into a holding pattern, crippled by guilt over their failure and unable to let go and start over. All reading stops. People have confessed to me that it’s been months since they last picked up a book, because they still haven’t finished the last one."
  • The cost of a Richard and Judy recommendation: £25,000 and 50p per copy sold
  • One last link, not really on writing… Path sounds like an interesting social network. Like twitter, it adds limitations: only 50 'friends' – focussing on quality of interaction, not quantity. Another limitation is that communication is restricted to photos, with the idea of 'giving' glimpses of moments. There is an interesting article at Wired. Today, I saw Path described as an 'anti-social social network'. Not sure how useful that description is, but this is an interesting category.

Some Thoughts On Writing About Clowns

Raymond Chandler once gave the following rule for writing: "When in doubt, have a man come through a door with a gun in his hand."

You can certainly see that in Chandlers' work. When the Big Sleep was being adapted for cinema, Chandler was asked whether a certain character had been murder or had killed himself. He confided in a friend, "dammit I didn't know either."

When I am writing at the Not For the Faint-Hearted events, I have a number of tropes that I fall back on if I am stuck. One of these is clowns. They're so easy to write about. They're supposed to be having fun all the time, so if a clown unhappy you have an immediate question to work with. A clown sitting at the side of a street, with a half-empty bottle of whiskey: why?

I've shared my clown theory with my friend Louise Halvardsson. Her first clown story, Clowntown, was recently read at a short story night. I think there should be more stories about clowns. As Louise advises, "add a clown to your writing whenever you get stuck."