I’ve not been on Twitter since around Christmas, and I don’t miss it that much. I’ve had time away before but this time I don’t think I’m going back. There was a time when this would have seemed unimaginable.
Back in October 2010, I wrote about why I loved twitter. This was a tool that had “introduced me to some amazing people, found me work, and helped me discover events and books that I might otherwise have missed.” It was a place for friendly small talk, a little like very slow IRC.
But even then, I pointed out that Twitter was an interesting mix between protocol, platform and people; and it needed all three for success. For a long time, the platform was a problem, with constant outages proving frustrating.
Once the platform became stable, Twitter started pushing for growth, which meant bringing in more users and having them look at the platform more often. They soon discovered that controversy provided a more energetic site, with better engagement metrics. That growth has come at the cost of the site’s friendliness. Buzzfeed’s piece on How the Retweet ruined the Internet is worth a read on this.
Even with lots of keywords on mute (including ‘Trump’ and ‘Corbyn’) Twitter just felt angry lately. A lot of the problems could have been easily fixed – the bots are hardly well disguised; and it would be easy to filter out people sending agressive statements to strangers (if you’re using the c-word to a stranger, you’re probably not a nice person).
I’m not sure what comes next. I’ve been enjoying newsletters, particularly some small ones aimed at a couple of dozen people; and I feel heartened by the slow return to blogging. Promoting things is perhaps harder, but that might not be a bad thing. But I’ll miss the friendly strangers popping up on my computer.
PS – There’s a lovely piece by Robin Sloan, platforms.fyi (“Social media platforms should run small, and slow, and cool to the touch.“)If you want to follow what I'm up to, sign up to my mailing list